The Bridal Showroom Launches Allure Bridal 2015


US based fashion house, Allure Bridal believes in excellent designs and unparalleled craftsmanship. An emblem of rich fabric, decadent beading and lace appliqué, they are known to create the most gorgeous gown for your treasured moment. Simple and graceful Allure Bridal’s new collection features on trend, modern silhouettes with a hint of classic Hollywood glamour.



Fit for royalty, Allure ball gowns boasts of intricate detailing, luxurious lace skirts spangled with Swarovski crystals.  This diverse and stunning collection is a contemporary interpretation of the vintage royal gowns and is perfect to make any girl feel like a princess on her special day.



Allure Bridal adapted another key trend and innovatively used colours to stay fashionable yet true to the traditional white bridal gown. MJ199, a ball gown with blue lace and bead work and 2809, a blush tulle gown with a Swarovski belt are ideal embodiment of their creative designs and ingenious fashion sense.



A refreshing addition to Allure Bridal is the effortlessly elegant Satin sheath gowns with softly scooped neckline and pleated bodice. Allure Bridal endorses the silky 20’s style with a twist of their own and adds petite crystal embellishments and lace overlay for minimalist and glamorous look.



Allure Bridal masters the art of lace and magnificently incorporates this romantic fabric in their designs. Lace bodice, English net overlay or large appliqué backs this luxurious materials add tons of variety to their timeless approach. Each gown is different from another in its own unique way and offers customized style that makes a powerful statement about the bride’s personality.


The new Allure Bridal collection will be available at The Bridal Showroom from June, 1, 2015. You can view the extensive range of gowns available at The Bridal Showroom on the website, or book a bridal consultation with our highly trained wedding consultants.


To make an appointment, or for any enquiries, please call 04 4579400 (JLT) or 052 8467541 (Dubai Mall) or email



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